Smartphones are too interesting for social life

They distract us from what’s in front of us, our friends.

That’s why you need a boring one.

Heineken and Bodega present a phone made to take you back to a time when smartphones weren't a thing.

Tell me more

Without almost any feature.

But, with all you need for an interesting social life.

HIGHLIGHTS
Navigation by friends, just one SMS away.
HIGHLIGHTS
Worst email for productivity. Best for social life.
HIGHLIGHTS
Take pics, see friends come out as pixels.
HIGHLIGHTS
Games with less screen time, more friends time.

And with design that makes socializing easy.

Pass unexpected drop tests.

Last until the after-after-party.

Add extra swagger with stickers.

Transparent body makes even a Boring Phone interesting.

End calls with a dramatic snap.

Speed dial friends easy as 1 2 3.

With no features. But, with tons of swag.

To give people a release from smart tech, and access to better nights out, Heineken partnered with Boston-based streetwear curators Bodega. Founded in 2006 as a conceptual retail space for street culture and contemporary fashion, Bodega has evolved into a global tastemaker. Who better to drop a flip phone with?

Campaign Finished!