SPONSORSHIPS

You’re never watching alone. Even if you’re watching alone

Empty stadiums, endlessly shifting restrictions, and limited bar capacities. This year, many fans will be choosing to watch football alone from home. As the official sponsor of The UEFA Champions League, Heineken® knows how much it hurts both friends and fans to be split. But even if we can’t all be next to each other, every one of us feels every second of pain and joy together for 90 minutes of play. There are 380 million fans across the world who are always watching together, even if they are watching alone.